Your Friend In Reykjavik

Operator

About

Your Friend in Reykjavik (YFIR) is an award-winning travel agency, destination management company, and daily tour operator, based in Reykjavik since 2014.

Over 9,000 five-star reviews across Google, Tripadvisor, GetYourGuide, and Airbnb. Travelife Partner. ETOA Supplier Member. As featured in Lonely Planet, Rick Steves, BBC, Condé Nast Traveler, and National Geographic Traveler.

What we offer

Daily walking tours in Reykjavik — Food Lovers, Folklore & Ghost, Beer & Booze, Walk With a Viking, and the Reykjavik CatWalk (winner — Scandinavian Outdoor Award for Best Outdoor Product)
Private driving tours — Golden Circle, South Coast, Snæfellsnes, and bespoke itineraries off the beaten path
Multi-day custom itineraries — full ground handling: hotels, transport, guides, activities
Cruise shore excursions — independent passengers and full group ground handling
Airport transfers and private transport across Iceland
Whisper® audio guide systems — exclusive distributor in Iceland

Why travel advisors and operators work with us

Almost every guide is a graduate of the Icelandic Tourist Guide School — local, licensed, and storytelling-first
Private tours available in English, Spanish, French, German, Italian and more
Small-group experiences — the opposite of bus tourism
Easy booking through Bókun agent portal, email, or account
Standard and enhanced commission rates for qualified trade partners

Get in touch Valur Heiðar Sævarsson — CEO & Founder 📞 +354 655 4040 • 📧 booking@yourfriendinreykjavik.com 🗓 Book a call: calendly.com/valur-yourfriendinreykjavik/30min