Your Friend In Reykjavik
About
Your Friend in Reykjavik (YFIR) is an award-winning travel agency, destination management company, and daily tour operator, based in Reykjavik since 2014.
Over 9,000 five-star reviews across Google, Tripadvisor, GetYourGuide, and Airbnb. Travelife Partner. ETOA Supplier Member. As featured in Lonely Planet, Rick Steves, BBC, Condé Nast Traveler, and National Geographic Traveler.
What we offer
Daily walking tours in Reykjavik — Food Lovers, Folklore & Ghost, Beer & Booze, Walk With a Viking, and the Reykjavik CatWalk (winner — Scandinavian Outdoor Award for Best Outdoor Product)
Private driving tours — Golden Circle, South Coast, Snæfellsnes, and bespoke itineraries off the beaten path
Multi-day custom itineraries — full ground handling: hotels, transport, guides, activities
Cruise shore excursions — independent passengers and full group ground handling
Airport transfers and private transport across Iceland
Whisper® audio guide systems — exclusive distributor in Iceland
Why travel advisors and operators work with us
Almost every guide is a graduate of the Icelandic Tourist Guide School — local, licensed, and storytelling-first
Private tours available in English, Spanish, French, German, Italian and more
Small-group experiences — the opposite of bus tourism
Easy booking through Bókun agent portal, email, or account
Standard and enhanced commission rates for qualified trade partners
Get in touch Valur Heiðar Sævarsson — CEO & Founder 📞 +354 655 4040 • 📧 booking@yourfriendinreykjavik.com 🗓 Book a call: calendly.com/valur-yourfriendinreykjavik/30min
Products
Tours & SightseeingReykjavik Food Lovers Tour
When doing a food tour in Reykjavik, you want to try out the truly authentic food from Iceland. With our selection of lo
Your Friend In Reykjavik
Tours & SightseeingThe Private Gourmet Golden Circle Tour
Join us on a private bespoke Golden Circle tour in a luxury vehicle! The Golden Circle includes some of Iceland's most p
Your Friend In Reykjavik
Tours & SightseeingWalk With a Viking - Reykjavik Walking Tour
Walk with a Viking – your crash course in everything Icelandic. Your Friend in Reykjavik is just that – your friend in t
Your Friend In Reykjavik
Private ToursPrivate Bespoke South Coast Tour
Icelandic South Coast is considered the most impressive part of the island, full of incredible views and must-see attrac
Your Friend In Reykjavik
Tours & SightseeingReykjavik Folklore Walking Tour: Meet the Elves, Trolls & Ghosts of Iceland
Visit the Elves and trolls of Iceland on this entertaining walk through the oldest part of Reykjavik. If you want to exp
Your Friend In Reykjavik
Other ExperiencesReykjavik Meet & Greet
The Reykjavik Meet & Greet is a personalized introduction service designed to enhance your experience while visiting Rey
Your Friend In ReykjavikReviews
Excellent! Our guide was wonderful and kept the pace appropriate for my husband who has mobility issues. Although we didn’t see many cats, we learned a lot of interesting things about the city.
Or guide, Robyn, was fun and enthusiastic. The tour covered much more than cats and I learned a little about Reykjavik as we walked. Discovered places I wouldn't find on my own and saw some of the quirky cats of Reykjavik. Hot drink and a pastry at a cat café to finish the tour.
walking food tour on arrival in Reykjavik was the best decision! Bo our guide was engaging, entertaining and enlightening! providing us with fascinating facts and local history in addition to lots of information about the traditional Icelandic food the tour included. excellent value for money, very generous serves, delicious food and welcoming venues. don't miss it! 🌸