Simba Sea Trips

Simba Sea Trips is a Phuket-based tour operator specializing in small-group island boat tours. Founded in 2005 by Australian owners ([simbaseatrips.com](https://simbaseatrips.com/about/#:~:text=Small%20Group%20Tours%20,the%20Crowds)), the company offers guided speedboat excursions (e.g. Phi Phi Sunrise and Sunset tours, James Bond Island tours) and private charters, all with strict 18-adult caps to ensure comfort and exclusivity. All-inclusive pricing covers transfers, meals, gear and fees, and the company emphasizes safety and ecology. Simba Sea Trips has built a premium reputation – it boasts over 6,100 five-star reviews and a 4.9 overall rating across TripAdvisor and other platforms ([simbaseatrips.com](https://simbaseatrips.com/partner-page/?partner_id=7#:~:text=With%20over%2020%20years%20of,the%20World%20Luxury%20Travel%20Awards)), and has won industry awards (Viator Experience Awards 2024/25, Thailand Hospitality Awards 2022, World Luxury Travel Awards, etc.). From a technology standpoint, Simba uses the TripAdvisor-owned B�kun booking platform on its website and has connected to 30 OTAs, with nearly half its bookings coming via Viator and GetYourGuide ([www.bokun.io](https://www.bokun.io/casestudy/simba-sea-trips#:~:text=Thailand%E2%80%99s%20award,their%20strategic%20partnership%20with%20B%C3%B3kun)). This multi-channel strategy (supported by a website with roughly 2.3K daily visitors ([hypestat.com](https://hypestat.com/info/simbaseatrips.com#:~:text=How%20many%20people%20visit%20Simbaseatrips,each%20day))) has driven sustained growth (about +20% year-over-year). The company’s leadership (led by owner/manager Captain Paul Chappell, a former airline pilot) applies rigorous safety training and local expertise to the tours ([simbaseatrips.com](https://simbaseatrips.com/tours/phi-phi-sunrise-tour/#:~:text=The%20boat%20and%20the%20group,absorbed%20the%20VAT%20and%20the)). Overall, Simba Sea Trips operates only in Thailand (Phuket/Andaman Sea) and serves mostly international tourists seeking high-end experiences. In the competitive Phuket tour market, Simba’s edge is its quality focus (small boats, knowledgeable English-speaking crew, early departures to beat crowds) and its robust online connectivity. From a supplier perspective, Simba Sea Trips represents a high-end reseller partner: it expects fully licensed and insured operations (as it advertises its own TAT Licence 34/02111 and full insurance) ([simbaseatrips.com](https://simbaseatrips.com/#:~:text=,Fully%20licensed%2C%20insured%2C%20regularly%20inspected)), and it offers broad online distribution reach in return. In summary, Simba Sea Trips is an award-winning, Aussie-managed boat tour reseller with a technology-driven platform, strong OTA partnerships, and a niche position as a luxury small-group operator ([simbaseatrips.com](https://simbaseatrips.com/about/#:~:text=Small%20Group%20Tours%20,the%20Crowds)) ([simbaseatrips.com](https://simbaseatrips.com/partner-page/?partner_id=7#:~:text=With%20over%2020%20years%20of,the%20World%20Luxury%20Travel%20Awards)) ([www.bokun.io](https://www.bokun.io/casestudy/simba-sea-trips#:~:text=Thailand%E2%80%99s%20award,their%20strategic%20partnership%20with%20B%C3%B3kun)).