Haunted Underground Shanghai Tunnels Tour

Haunted Underground Shanghai Tunnels Tour is a niche Portland, Oregon–based tour operator specializing in guided underground ghost-history tours under Old Town Pizza & Brewing (the historic Merchant Hotel site). The experience weaves local lore and craft beer: guests explore “the infamous Shanghai tunnels” beneath Old Town Pizza, learn about Portland’s dark past and resident ghost “Nina,” and enjoy a flight of beer tasting ([www.otbrewing.com](https://www.otbrewing.com/haunted-past#:~:text=Old%20Town%20Pizza%20%26%20Brewing,book%20a%20private%20tout%20now)) ([shanghaitunnels.com](https://shanghaitunnels.com/#:~:text=Don%E2%80%99t%20be%20surprised%20if%20an,and%20wandering%20the%20basement%20below)). The tour brand markets itself heavily to travelers – its site notes recognition by major media (Conde Nast, USA Today, Thrillist, Cosmopolitan) and a Travel Channel feature ([shanghaitunnels.com](https://shanghaitunnels.com/#:~:text=,Featured%20on%20The%20Travel%20Channel)) – and is listed on global booking channels (e.g. Viator/TripAdvisor/Expedia) under the Old Town Pizza & Brewing name. Founded by Adam Milne (a childhood patron who bought the restaurant in 2003), the business originated as a family-run pizza pub (since 1974) and expanded into brewing in 2008 ([www.otbrewing.com](https://www.otbrewing.com/aboutus#:~:text=Adam%20Milne%2C%20a%20devoted%20Old,a%20passion%20for%20community%2C%20it)). Today the company operates two brewpub locations in Portland with roughly 50 staff (and ~53 employees, $3.5M revenue according to industry estimates ([www.owler.com](https://www.owler.com/company/oldtownpizza#:~:text=Oldtownpizza))), hosting tours out of the downtown pub. Its customers are principally adults and tourists (many are 21+ due to the beer component) interested in haunted history and microbrews. The tour is promoted on official Portland guides and earns strong traveler reviews (TripAdvisor 4.0★, 134 reviews, Travelers’ Choice) due to its unique setting. From a supplier perspective, Haunted Shanghai Tunnels offers a distinct selling point (Portland’s only underground ghost tour with craft beer) and established distribution via online travel agencies. However, it is a small, narrowly-focused operator on a legacy Squarespace/FareHarbor platform, not a large multi-product marketplace. Suppliers partnering with it would tap into its local branding and tourist reach, but should note that no formal mass-partner API or affiliate program is evident. The tour’s main competitive strength is its authenticity and niche appeal; its limitation is scale (single-city focus, family-run). No public data exists on supplier commissions or payment terms, so these would likely follow standard small-operator practices.