Heineken Experience Amsterdam Tour
From€15
1h 30m
Amsterdam, Netherlands
About this activity
Dive into Heineken's rich history and brewing process on this engaging tour, complete with interactive exhibits and two complimentary drinks in the tasting room.
Highlights
- Explore Heineken's historic brewery
- Learn about the brewing process
- Discover Heineken's rich history
- Enjoy interactive exhibits
- Taste Heineken beer in the tasting room
Full description
Step back in time and discover the world of Heineken on the Heineken Experience Amsterdam Tour. Journey through the brand’s iconic historic brewery, where expert guides reveal the secrets of Heineken’s brewing process. Engage with cutting-edge interactive exhibits that bring over 150 years of brewing history to life, offering fascinating insights and hands-on fun for all ages. As you explore, you’ll learn how Heineken evolved from a small Amsterdam brewery into a global beer icon. Conclude your tour in the inviting tasting room, where you'll enjoy two complimentary Heineken beers, experiencing the flavors that have delighted generations. Your experience includes an entrance ticket, a guided tour, and drinks—everything you need for an unforgettable outing. Please note, transportation is not included. Book now to secure your spot at one of Amsterdam’s top attractions for beer lovers and culture seekers!
Included / Excluded
- Entrance ticket to the Heineken Experience
- Guided tour of the historic brewery
- Two complimentary drinks in the tasting room
- Transportation to and from the venue
Itinerary
1
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.
Admission: YES
Important information
Know before you book
- The tour is wheelchair accessible, accommodating visitors with mobility needs.
- Children under the age of 18 should be accompanied by an adult at all times during the tour.
- Saturdays can be very busy; consider visiting on a weekday or arriving before 12:00 to avoid long lines.
Know before you go
- Wear comfortable footwear as the tour involves walking through the brewery.
- Bring a valid ID if you plan to consume alcohol during the tasting session.
- Arrive at your designated reserved time to ensure timely entry.
Cancellation policy
Free cancellation up to 24 days before the activity starts
All sales are final. No refund is available for cancellations.
Accessibility
- Wheelchair Accessible
- Stroller Accessible
- Easy Public Transport
Good to know
- Visitors under 18 are not allowed to do the Heineken® Tour
- Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
- You must arrive at your designated reserved time
- This is a non-refundable ticket
- Important to bring passport, driver’s license or ID card
- Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar
Traveler reviews
4.1941 reviews
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Good short tour
Pretty fun, low key way to learn a lot about brewing Heineken…glad we did it to end our trip to Amsterdam.
JILL_ZJul 1, 2026VIATOR
Too commercial like...
Too commercial as a visit, I expected the guide to talk to us even more about the history of the company and the processes in more detail.
Guillaume_MJun 30, 2026VIATOR
Avoid!
Tourist. A waste of time and money. There is more to see in the Netherlands. I strongly advise against it.
K3645EPelisapJun 28, 2026TRIPADVISOR
Hot day cool visit
Great staff/guides passionate about their jobs, good to hide away from a hot day.disappointed roof top was closed, due to heat, I really wanted the view of Amsterdam
Kirsty_MJun 28, 2026VIATOR
My 19 yo daughter loved it
Fun experience. Went with 19 yo daughter who wanted to taste beer! Very informational but there was some issue with booking time of 5:30. The venue said that 5:15 was last entry. They did let us in happily and got us up to speed with 5:15 group in a 1-1 private session. Fun experience if you want to see how it’s exactly made & history.
Karen_AJun 27, 2026VIATOR
Additional information
Visitors under 18 are not allowed to do the Heineken® Tour Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line) You must arrive at your designated reserved time This is a non-refundable ticket Important to bring passport, driver’s license or ID card