Heineken Experience Amsterdam Tour
About this activity
Highlights
- Explore Heineken's historic brewery
- Learn about the brewing process
- Discover Heineken's rich history
- Enjoy interactive exhibits
- Taste Heineken beer in the tasting room
Full description
Included / Excluded
- Entrance ticket to the Heineken Experience
- Guided tour of the historic brewery
- Two complimentary drinks in the tasting room
- Transportation to and from the venue
Itinerary
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.
Important information
Know before you book
- The tour is wheelchair accessible, accommodating visitors with mobility needs.
- Children under the age of 18 should be accompanied by an adult at all times during the tour.
- Saturdays can be very busy; consider visiting on a weekday or arriving before 12:00 to avoid long lines.
Know before you go
- Wear comfortable footwear as the tour involves walking through the brewery.
- Bring a valid ID if you plan to consume alcohol during the tasting session.
- Arrive at your designated reserved time to ensure timely entry.
Cancellation policy
All sales are final. No refund is available for cancellations.
Accessibility
- Wheelchair Accessible
- Stroller Accessible
- Easy Public Transport
Good to know
- Visitors under 18 are not allowed to do the Heineken® Tour
- Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
- You must arrive at your designated reserved time
- This is a non-refundable ticket
- Important to bring passport, driver’s license or ID card
Traveler reviews
Two beers? one 0,15L and one 0,25L😭
Fun and interesting experience overall, especially if you enjoy beer or interactive museums. The place has a lot to see and do, and the shop at the end somehow manages to put a Heineken logo on absolutely everything. One small heartbreak was discovering that the custom Heineken bottle we made was alcohol-free. We also got the promised “two beers” included with the ticket, although Heineken clearly has its own definition of two beers since it was one 0.15L and one 0.25L. Technically correct, emotionally questionable. Still definitely worth visiting if you’re going to Amsterdam
A great way to spend an afternoon
What a great way to hear about the Heineken history - a really multimedia and hands-on experience. Enthusiastic presenters, interesting displays and a couple of ice cold beers.
SPROOT (cheers).
This is a classic brewery. The tours have time slots that you buy. Can be crowded. They give a unique experience to explain the history with some modern 4D shows at the end. Can kill off a few hours here.
A slightly different brewery tour
We were the first activity for a bachelor party, and it was relatively crowded at first, but that eases during the tour. The staff presents everything in a quite humorous way, making it all come across casually. If you were expecting a classic brewery tour, this is not the right place.
A bit young for us
So, it was good, really explained the origin of the beer and founding fathers. The two beer each as advertised was a bit of a stretch as the first beer might have been 6-8 ounces. The second maybe 10 we are seniors( 60’s) so it was a bit young for us. Definitely geared for a younger crowd.