Heineken Experience Amsterdam Tour
About this activity
Highlights
- Explore Heineken's historic brewery
- Learn about the brewing process
- Discover Heineken's rich history
- Enjoy interactive exhibits
- Taste Heineken beer in the tasting room
Full description
Included / Excluded
- Entrance ticket to the Heineken Experience
- Guided tour of the historic brewery
- Two complimentary drinks in the tasting room
- Transportation to and from the venue
Important information
Know before you book
- The tour is wheelchair accessible, accommodating visitors with mobility needs.
- Children under the age of 18 should be accompanied by an adult at all times during the tour.
- Saturdays can be very busy; consider visiting on a weekday or arriving before 12:00 to avoid long lines.
Know before you go
- Wear comfortable footwear as the tour involves walking through the brewery.
- Bring a valid ID if you plan to consume alcohol during the tasting session.
- Arrive at your designated reserved time to ensure timely entry.
Cancellation policy
All sales are final. No refund is available for cancellations.
Accessibility
- Wheelchair Accessible
- Stroller Accessible
- Easy Public Transport
Good to know
- Visitors under 18 are not allowed to do the Heineken® Tour
- Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
- You must arrive at your designated reserved time
- This is a non-refundable ticket
- Important to bring passport, driver’s license or ID card
- Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar
Traveler reviews
Great value
Fantastic tour and the rooftop bar is lovely the team had such great energy the free photo opportunities are also great. Great value for money, would recommend, thank you
Don’t waste your time
Just a complete money grab, no entertainment, no food available, you get a view of the city and one free beer, waste of time
More fun than I expected — even for a non-beer-drinker!
I went to the Heineken Experience with a couple of friends. I figured it would be a quick brewery tour, but honestly? It was a blast. The whole place is like a playground for grown-ups. You walk through the old brewing rooms, see the history, and then there are all these interactive bits — I got to "become" a beer bottle in a ride, which was silly and hilarious. My friends loved it. The experience itself was top-notch. It's not just a boring museum. The admission fee was a bit high, but it includes two drinks at the end (or soda if you'd rather). I had a Heineken, and my friend had a soda — both were refreshing. We spent about 1.5 to 2 hours there. You could rush through in an hour, but why would you? The atmosphere is really lively — music playing, people laughing, everyone in a good mood. It's a party vibe. The crowd size was the only downside. It was pretty packed when we went in the early afternoon. I'd suggest going right when it opens or later in the evening to avoid the worst of it.
Super fun
This was a great experience. The staff were knowledgeable and friendly. The beer tasting was great. The rooftop worth going to. We payed the life size jenga. Super fun and worth going.
Experience
I’ve been to Amsterdam quite a few times now and finally decided to do the Heineken Experience. I’d say it’s definitely worth doing at least once. What I liked most is that it can be as informative or as fun as you want it to be. If you’re interested in the history of Heineken and how the beer is made, there’s plenty to stop and learn about. If you’re more interested in having a laugh, doing the interactive bits and enjoying a few beers, you can do that too. It’s quite lively and doesn’t feel like you’re just walking around a traditional museum. There are plenty of interactive sections along the way and, unsurprisingly, the beers at the end go down nicely! 🍺 Having visited Amsterdam plenty of times, I wouldn’t say it’s something I’d need to do every trip, but I’m glad I’ve done it and would definitely recommend it to someone who hasn’t been before.