Secret Food Tours & Secret Tours

Secret Food Tours & Secret Tours is a global operator and reseller of unique food-centric experiences, primarily offering food tours across various international cities. Founded in 2013, the company has expanded rapidly, capitalizing on the growing trend of culinary tourism. Their primary business model involves curating food tours that highlight local cuisines and cultures, led by knowledgeable guides who provide a genuine insider's perspective. They target travelers who are looking for authentic, immersive experiences that go beyond traditional sightseeing. Secret Food Tours stands out due to its specialization in culinary experiences, which are designed to offer both entertainment and education about local food history. The company is headquartered in London, and their tours are available in over 50 cities worldwide, making them a significant player in the global travel experiences market. For suppliers and tour operators, Secret Food Tours offers the chance to reach a niche audience of culinary enthusiasts while benefiting from the company's robust marketing and distribution channels. Recent developments include expanding into new cities and enhancing digital connectivity to streamline booking processes for customers.